HH Ahmed bin Saeed Al Maktoum - Chairman and CEO of Emirates Airline and The Emirates Group, Second Vice Chairman of Dubai’s Executive Council, and President of the Dubai Civil Aviation Authority (DCAA) - stopped by to experience Sencity’s TetraBIN and SenBox. He also shared valuable insights on designing the future of living spaces.
During the 80th IATA Annual General Meeting (AGM) and World Air Transport Summit, the Sencity team drew strong interest with a keynote and product showcase grounded in deep industry experience and a forward-looking view of the aviation journey. As a global leader in AI-powered mixed-reality interactive experience products, Sencity once again demonstrated how it elevates public spaces—earning attention from across the international aviation community.
HH Ahmed bin Saeed Al Maktoum, in front of Sencity’s TetraBIN product
A step-change in public space experience
In his talk, Steven Bai shared Sencity’s mission: to blend cutting-edge technology with art to enrich the passenger journey from end to end: through visual storytelling, cultural expression, clear information delivery, and meaningful interactive engagement. The goal isn’t simply to add functionality, but to reimagine transport spaces as places that feel more alive, more engaging, and more memorable.
Sencity’s Ivan Chan with Jennifer Aument, CEO of the New Terminal One at JFK
Innovation in action, and what’s next
In a recent Children’s Day activation at a major international airport hub, Sencity creatively leveraged the airport’s existing display infrastructure to build multiple interactive zones and welcoming areas. The experience brought fresh visual delight and hands-on fun for travellers of all ages, while also showcasing Sencity’s commitment to human-centred design in public environments.
By integrating smart interactive devices, multi-screen experiences, SencityOS Advanced Space CMS, art installations, and information systems into one seamless ecosystem, Sencity is expanding what’s possible in aviation spaces. The result is a stronger passenger experience: and new value-creation opportunities for airlines and airport operators.
Looking ahead, Sencity will continue setting higher service standards for airports worldwide, helping shape the benchmark for the next generation of joyful, experience-led airports.