As countries around the world begin to emerge from lockdown, we're transitioning into a phase of adjusting to a pandemic that lingers, while trying to reintegrate into our pre-lockdown lifestyles.

During the weeks of confinement, we've adapted to remote work and learning, embraced hobbies like baking, and sought simplicity in daily life. We also recognize the economic ramifications of the lockdown and understand the necessity to restart the economy.

The world as we knew it has changed. Over the next few weeks, we will explore various facets of these changes and discuss potential solutions to adapt.

This article focuses on retail and commerce, offering insights into current and future post-pandemic retail behaviors.

Some core themes impacting our living and shopping behavior are:

  • Fear of infection

  • Uncertain times

  • Essentialism

  • Small treats

  • Wellness

Fear of Infection

Many, whether they've remained healthy or recovered from illness, fear reinfection for themselves and their loved ones. Consequently, even after lockdowns ease, many will avoid physical stores and public transportation. When they do venture out, they'll minimize interaction with products and other individuals.

To mitigate risks, consumers are gravitating towards delivery, BOPIS (buy online, pick up in store), and subscription services.

Stores will increasingly implement touchless technologies: infrared sensors, camera vision systems, voice chat, and smartphone integrations. Venues might enforce entry restrictions, social distancing, or appointment-based visits.

Stores will need to reassure customers about their sanitation schedules and worker safety protocols. Some may replace staff with kiosks, automated shelves, vending machines, or robotic assistants. Though common in Asia, health checks at store entrances might become more widespread globally, ensuring customer safety.

Uncertain Times

The gloomy economic forecast will trigger significant behavioral changes. Many have faced job losses or reduced hours, leading to curtailed spending. Even those financially secure might adopt a conservative approach due to future uncertainties. Retailers will need to align their strategies with these evolving attitudes.

Like those who lived through the Great Depression, people will likely retain habits formed during the pandemic, emphasizing frugality and adaptability.

Essentialism

The lockdown has led many to reevaluate their buying habits. Many purchases now seem superfluous.

Unlike minimalism, which champions owning fewer items, essentialism focuses on possessing items deemed necessary. Retailers need to reposition themselves as providers of essential goods, not luxuries.

The trend might steer consumers away from impulsive shopping, favoring mindful or purposeful buying instead.

Small and Simple Treats

Post-lockdown, consumers will indulge in minor, affordable pleasures. These purchases, whether tangible goods or experiences, offer a respite from the ongoing challenges.

Although an initial shopping spree might occur post-lockdown, it's likely to be short-lived. However, consumers will continue to reward themselves with small treats, valuing experiences over possessions. Retailers should adjust their strategies, emphasizing experiences that foster brand loyalty and community engagement.

In upcoming articles, we'll delve into the post-pandemic impact on other sectors, from food and beverage to travel and entertainment. We'll also release a white paper offering specific solutions for the evolving retail landscape.

Written by Steven and Frank